I am totally excited about First Endurance becuase since I have really been working on my day-to-day nutrition, I think the kind of innovative supplements and racing nutrition that First Endurance has to offer will really enhance my overall fitness and health. Here is a little blurb from their website describing their mission:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. We wanted to give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. At First Endurance, our approach is different. Because of our core values and uncompromising standards, we develop the best products available. We are committed to using only the highest-quality ingredients. We employ the latest technological advancements and demand the finest packaging materials to protect the product from the elements (moisture, oxygen and UV degradation). Only when we are 100% satisfied that these standards are met, do we offer the products to you.
Maximal endurance performance--check.
Highest quality ingredients--check.
It sounds like First Endurance will be a great match for me. I'm looking forward to trying their products and passing on what I learn to you. Stay tuned!!!